Site
operations
The infrastructure beyond the stage. Site logistics, equipment coordination, façade and signage, and the details that keep a festival moving.
Greater Upscale Solutions / Chicago
LIVEWITHOUTLIMITS.
Big moments need
people who know the ground.
Site operations. Stage production.
One connected approach to live events.
A DIFFERENT SPIN ON LIVE PRODUCTION
Before the doors open / AvondaleEVERY DETAIL.
Real environments. Hands-on experience.EVERY DETAIL.
EVERY CUE.
EVERY SHOW.
01 / What we bring
From the first truck on site
to the last one out.
EVERY MOVING PART.
ONE SHARED PLAN.
Site
Stage
management
The people and cues around show time. A consistent production presence connecting crews, load-ins, stage activity and load-outs.
Production
coordination
A practical bridge between the site and the show. Aligning responsibilities, communication and the work happening across departments.
02 / Experience in the field
Built on the work.
Backed by the people.
THIS IS
OUR WORLD.
Selected work from our founder’s career across festival site operations, concert production and stage management.
01 / FESTIVALSummer Smash
Site Operations DirectorSince 2024
From load-in to site leadership +
The journey began on the labor crew at the first Summer Smash in 2018. Equipment work, site support and successive festival assignments led to the Site Operations Director role in 2024.
02 / LIVE CONCERTYe / Chicago
Concert productionPersonal career experience
A city-sized live moment +
Part of our founder’s recent concert experience in Chicago. The images show the live environment; they do not imply G.U.S. produced the entire event.
Additional founder experience
SPKRBX · Rolling Loud · Electric Zoo · North Coast · Ubbi Dubbi · Freaky Deaky
Named events reflect individual career experience. G.U.S. company client credits are not implied.
03 / The way we workTHE SHOW
Bring us into the plan ↗
THE SHOW
STARTS
HERE.
01 / Align
Define the site, scope, schedule and the departments that need to work together.
02 / Coordinate
Connect the plan to the people, equipment and real conditions on the ground.
03 / Deliver
Stay present through show day and load-out, keeping communication clear as the work moves.
ON THE GROUND / IN THE WORK04 / The people behind itEARNED.
EARNED.
NOT GIVEN.
From coat check at Congress Theater to directing site operations at Summer Smash.
Raised in Streamwood in a Mexican American family connected to Chicago music, our founder learned the business by doing the work. Warehouse leadership became heavy equipment experience. Bartending became stagehand work, then stage management for SPKRBX.
Festival labor became site operations assignments across the country. G.U.S. brings those two sides of live production together: the stage and everything that makes it possible.
Read the career story +
Chicago roots
At 12, he worked coat check at Congress Theater. Years later, four years at C.H. Robinson included leading a warehouse crew of 14 and developing the equipment skills he would bring into festivals.
Into live production
Weekend work at his brother’s SPKRBX concerts led from security and bartending to stagehand work, load-outs and stage management. Site labor at Spring Awakening and North Coast introduced the wider festival environment.
Building trust in the field
He joined the first Summer Smash labor crew in 2018. In 2021, Perry Blanchard brought him to Ubbi Dubbi for his first official out-of-state site operations assignment. Further work included North Coast, Freaky Deaky, Electric Zoo and Rolling Loud.
Leading the site
In 2024, he became Summer Smash’s Site Operations Director—a role built through years of labor calls, equipment work, travel and relationships with experienced crews.
05 / Your next live experienceBIG PLANS?
BIG PLANS?
LET’S TALK
LOGISTICS.
Tell us what you’re building and where you need support. Start with the essentials; we’ll take it from there.
Concerts / Festivals / Live events